The Power of Clean program – clean water for families in need

Disclosure. I am participating in a paid campaign on behalf of P&G and The Motherhood to share information about the P&G Children’s Safe Drinking Water Program.

Do You Know the Power of Clean Water?

There is nothing like water to quench thirst on a hot day or to warm you up on a cold day. My drink of choice is water, I get my full 8 glasses a day if not more.  Many of us don’t even think about water, as it’s so readily available to us. First world water problems boil down to keeping grass green, sadly, nearly a billion people are challenged to find clean drinking water every day.

Clean drinking water is crucial.

Water is a fundamental human need. Each person requires many liters of clean water a day for drinking, cooking, cleaning and bathing. Access to safe drinking water is a basic human right, however many are living without access to clean water. Polluted water isn’t just dirty, it’s deadly. Contaminated water kills more children than HIV/AIDS and malaria combined. Clean water not only save lives, it transforms lives. It means healthier children who won’t miss school due to illness, it means a better education due to fewer missed school days. Parents will be able to provide a stable income because they too will be healthier, it’s a win-win for the community.

Power of Clean

I’m excited to partner with one of my favorite household names, P&G, to share the P&G Children’s Safe Drinking Water (CSDW) Program to provide children clean drinking water.  For more than 175 years, P&G has been devoted to developing cleaning innovation through brands such as, Tide, Bounty, Swiffer and Dawn. P&G scientists used the research behind laundry detergent to invent P&G Purifier of Water packets more than 15 years ago in partnership with the US Centers for Disease Control and Prevention. They packed the power of a water treatment plant into a packet the size of a tea bag to transform dirty water into clean drinking water.

P&G Clean Water Program with boys

 P&G provided our family with a water demonstration kit to try out for ourselves, it was the perfect opportunity to get the kids involved. It’s so important to instill a sense of gratitude and generosity in our children by teaching them the value of volunteering and giving back. Children that learn to give back from an early age will grow up to have eyes that see a need and  seek to meet that need, no matter how big or small the need is.


How to support The Power of Clean Program:

    • Share the Power of Clean Water video to donate a day of clean drinking water to a child in need on your behalf:

  • Share the Power of Clean Program with friends and online by sharing this post!{Be sure to enter the great giveaway below.
  • Donate to the program and learn more at Any amount helps! It costs as little as 10 cents to share clean drinking water with a family in a developing country using the P&G packets, and each one provides enough drinking water for a family of five for an entire day. $7.50 provides enough water for a year for a child. $30 provides enough water for an entire family for a year.

P&G will launch more than 25 new projects over the next five years to bring clean drinking water to more of the world’s most vulnerable groups including malnourished children, people living with HIV/AIDS, families living in rural areas that do not have safe drinking water and victims of natural disasters. Please help us continue the work that P&G is doing to provide clean water to families around the world!


One randomly selected reader will receive a P&G product basket (value of at least $50) and a $30 donation in their honor to provide clean water for a family in need for one year.

No purchase necessary. Void where prohibited. Open to legal residents of US & DC who are 18 years of age or older. Giveaway starts 10/5/2015 and ends 10/12/2015.  Sponsored by The Motherhood in partnership with Procter and Gamble. For a full list of rules, click here.

How to enter: Watch the video above and leave me a comment below sharing your thoughts on the Power of Clean Program.

About Tiany (257 Posts)

Tiany is the founder of Social Savvy Moms, The Homeschool Lounge and The Homeschool Toolbar. Follow Tiany on Twitter - @SocialSavvyMom and connect via the social icons below.


  1. Robin Rue (@massholemommy) says

    Everyone deserves to have clean water. I can’t imagine being someplace where that was something I had to worry about.

  2. says

    So so glad P&G is doing something about this issue! These days we should ALL have clean drinking water!!

  3. says

    I can’t imagine living in a place where I had to worry about clean water. I’m so glad there are programs out there to help people get the clean water they need!
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  4. says

    I’m so glad there are programs like this in place. My heart aches for those that dont have access to clean water!
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  5. says

    The P&G Children’s Safe Drinking Water (CSDW) Program sounds amazing. Everyone should have access to clean drinking water.

  6. Clarissa says

    I read about this program and think its an amazing program! I think its so sad that most of us take clean water for granted.

  7. Rosey says

    I like the video. The scene where they’re pouring water into the material over the jar for a filter reminds me of a class I had in college where we saw videos of how the water was easily made drinkable in a place where it once wasn’t, if the women filtered it first through their skirts. Sigh. Just thinking about it makes me sad. Puts things right into perspective, doesn’t it?

  8. CourrneyLynne says

    Omg it really does make me so sad to think about all the kiddos that don’t have clean water :-/ this is such a great program!

  9. says

    Kudos to P&G for creating such a great program. This is the first time that I’ve heard of this, and coming from a third world country, I couldn’t be any happier for the help they’re giving to those people in need.

  10. says

    It makes me sad to think people in this world don’t have access to clean drinking water. I’m thankful for programs like this which helps families in other areas have access to clean drinking water.
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  11. Bonnie @wemake7 says

    Like Robin said, everyone deserves clean water. What a great program and thing P &G is doing.

  12. says

    ..and I complain about the way my faucet water tastes. I’ll stop. This is such a nice post. What a great thing they are doing. So nice and important.

  13. says

    Ok, the video is mesmerizing. I love that you included your boys and recorded the process. What a fun homeschool science project this would be. Did you guys dump all of the water out and touch the brown stuff? That is what my boys would have wanted to do.
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  14. Don says

    I would love to know how to get some of this and have part of my payment go to help pay for others who need this? This is awesome it look like something similar to what I use in my pool to to uncloud it it only take a few hours to uncloud my pool I think it is called deflocking. This process use a chemical to cling to particles in the water and then sinks to the bottom to be filtered out. very cool new use of a existing process. This is what will make our world better. it does not have to be a completely new idea it can be an new application of an existing idea.

  15. Cheirce says

    Wow, exceptional!!! Thank you P&G!

  16. dawn says

    What EXACTLY is in the little packet? As an American with poisoned water (due to fracking, farming, and underlying formations) I would like clean drinking water. Mine is orange. It has a film. I don’t want to put more chemicals into the water to make “pure” water. WHAT IS IT?? EXACTLY? I’ve heard too many of these promises to take it at face value.

    • Jeff says

      Just from watching the video and very basic knowledge of chemistry I’d say it has chlorine to kill viruses and bacteria and a coagulating (clumping) agent. I’m sure there are other chemicals involved, but those seem to be the most important. Wastewater treatment plants pretty much do the same thing.

  17. says

    This is an excellent program and such a great cause. I just left India (Delhi and Agra) yesterday and am currently in route back to the states as I type this reply. Of all the places I have visted in my lifetime of 48 years, I have never witnessed conditions such as those I saw in India. Delhi has around 20 million people and Agra around 1.5 million and there doesn’t appear to be any safe drinking water readily available for families to survive. As tourists we take for. Granted that all we have to do is but clean bottled water when we visit these poorer countries and turn a somewhat blind eye to what’s going on around us. For the first time in my life I truly appreciate the unlimited supply of fresh water available to me and my family and support any and all efforts to bring this same sense of security to all living beings here on earth! Kudos to you!

  18. Death says

    You are really making my job for the Devil harder…we need all of those souls in hell to keep these bad boy walls burning….See the Devil gets cranky when he doesn’t have a fresh soul to feed on… can you knock it off….we don’t care if they get clean water..let them we sort them out down here….quit messing with the balance of the universe.. .a message from the Grim Reaper!!!

  19. says

    I would love to get these little packets to take to panama sa to use while im visiting my family. This product could help many families who dont get to have clean safe water

  20. Jeff says

    It’s good to see a large corporation is actually doing something useful for a change. Everybody deserves clean drinking water.

  21. Julian says

    I think this is a positive move of P&G, however let me remind you that P&G in one of the companies that contribute the most to the pollution of the fresh water resources. They contaminate the water, and then use this programs to promote a good image of the company…. I’m a researcher in Purdue university and I work water harvesting systems. Please be critical about this type of information.

  22. RT says

    Thankful that we have readily, safe available clean water. We want to help!

  23. Teri Melton says

    I admit I am one of those P&G haters who have not bought much of their products over the last ten years, so I have not helped much with this. But this is laudable and worthy of my respect. Thank you P&G for turning your attention to cleaning up water. We need this even in this country. Have you checked your local water supply?

  24. says

    This is something really inspiring P&G is doing. You are making ways for those in need.

  25. says

    This is such a neat program! It’s great you got the kids involved! People often take clean water for granted.

  26. says

    Thanks so much for sharing this. It looks like it works great, and I think this is really something great.


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