Social Media Moms

What is Social Savvy Moms?

CI SUMMARY: As any mother will tell you, there is a big difference between hearing and listening. Today’s Power Mom does it all—the house, the kids, the job, the bills, the shopping—and the Internet has become a tremendous enabler, bringing new meaning to multi-tasking. While the ability to connect with moms is easier than ever before with the advent of social media sites such as Twitter, Facebook, and a growing number of “mom blogs”, are marketers really listening to her value systems? It’s time to move beyond “messaging” to “listening”.

Social Savvy Moms are a network of moms that utilize social media outlets for business, sharing, learning, engaging, encouragement, connecting, networking and social good efforts. “Word of Mom” goes a long way in today’s social savvy world. Blogging, mirco-blogging, forums, communities, online groups and social networks have become the new “park bench”.

The number of increasingly tech-savvy mothers in the US who use social media has jumped 462% since 2006, according to a recent research study from BabyCenter, LLC.

The number of moms who use social media regularly (e.g. Facebook, MySpace, The Homeschool Lounge, Cafe Mom, Baby Center, Disney Moms Panel) has significantly increased from 11% to 63% since 2006; a change of 462%.
More than four in 10 (44%) percent use social media for word-of-mouth recommendations on brands and products and 73% feel they find trustworthy information about products and services through online communities focused on their specific interests such as parenting.
Moms tend to use mass-reach networks for socializing and entertainment and content-rich environments, while using mom-centric communities to get information and advice from other moms going through the same experiences at a given time.

Social Media is about Relationships!